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	Phil's Blogservations Monday, September 17, 2001 Posted by philgomes 4:37 PM "And You Thought That Terrorism Created Tragedies?" (Cont'd): According to one of my deeply placed moles (in the PR industry, that is), 'Theresa Flack' has been fired. The following email is supposedly from her CEO. -------- Subject: FW: Response to PR Blunder To Whom it May Concern: On behalf of JHS Communications, I am writing to acknowledge the unfortunate incident created by an employee of my agency. This week, an employee crafted an email pitch for our client, Robust Savings Solutions, which was sent to two reporters tagging a story idea to the national crisis. This pitch was developed and delivered without Robust Savings Solutions' knowledge, and in fact despite a directive from Robust Savings Solutions that no media relations activity should occur at all that day. Upon learning of the incident, we took immediate action and have accepted the resignation of this employee. In addition, that same day, I personally contacted and apologized to the editors and reporters at the two publications that were involved. This employee's actions and poor judgment are not representative of JHS Communications or the quality of counsel we provide to our clients. This act of one individual in no way reflects the professionalism of the entire JHS Communications staff. We deeply regret any indication that we intended to capitalize on the tragedy that has befallen the nation. I speak for the 60 employees of JHS Communications when I say that we have been deeply affected by the events of September 11 and extend our sincere sympathy to the families and friends of the victims. If you have any questions about this situation, please contact me at 212-555-0011 or Reena Dorfer, Director of Public Relations at Robust Savings Solutions, at 212-555-0011. Regards, Ichiban Triggerfinger President Just-Hit-Send Communications, Inc. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.