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	Phil's Blogservations Wednesday, October 03, 2001 Posted by philgomes 1:04 PM Bad Press Release Idea Masquerades as Shallow Publicity Attempt: Now I've heard everything... I was forwarded this press release this morning from a colleague. It's probably one of the most bizarre Sept. 11-related press releases I've read yet. First...What on God's green earth is SF 49'ers legend Roger Craig doing hawking integration software as TIBCO's "business affairs director?" What's next? Jerry Rice "going long for Oracle's seamlessly integrated, feature-rich solutions delivered on the ASP model?" *sigh* Second...While the football is going to eBay's "Auction for America" charity online auction, this really amounts to little more than a fairly shallow publicity attempt. I would think that, if the company were truly sincere about the charity, it would modestly keep this under its hat. This was the kind of marketing "wire detritus" that might've been big before Sept. 11. Now it just seems silly to be trumpeting this kind of thing. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.