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	Phil's Blogservations Friday, July 26, 2002 Posted by philgomes 11:47 AM Clunker Quote Of The Week: I explosively spit my coffee onto my screen when I read the following quote in this article about AMD's launch of a 64-bit desktop CPU. "Just because it's there, we think people are going to use it," said Mark de Frere, AMD's Athlon brand manager. Excuse me? Remember when that company called "DigiScents" was going to revolutionize the PC experience by offering a form of USB-connected smell-o-vision? Silicon Valley history is rife with stories of technologies that couldn't find a place in the home or enterprise. Don't get me wrong—my "Beavis" computer happily runs a 750MHz Athlon and I've been very impressed. I'm a big AMD fan, really. But a lot about their woes can be explained by this quote, methinks. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.