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	Phil's Blogservations Wednesday, October 16, 2002 Posted by philgomes 7:35 PM The Real Storage Conundrum: Analysts and pundits in the tech industry love to hold forth on the problems facing the data storage industry. George Gilder talks of the "storewidth" issue, or the need to have faster access to staggeringly high volumes of information. Others warn of when the "superparamagnetic limit" will be reached—the point when the charge required to store a bit on disk is so slight that walking the drive through a warm room would corrupt your MP3 collection. But now (horror of horrors) The Financial Times wonders what we're going to do when we run out of Greek superlative suffixes to describe storage capacities! Everyone knows about megabytes, from "megas," Greek for great. Most people know about gigabytes (Greek for "giant") and some have heard of terabytes (Greek "monster"). Soon, the next couple of degrees of size increase in computer storage capacity—the petabyte and the exabyte—will also be commonplace. Then what? James Huggins offers "zettabyte" and "yottabyte" as post-exabyte options. This looks pretty apocryphal, but the "yotta, yotta, yotta" nod to Sienfeld is somewhat appealing. Nevertheless, the FT article says that "heptabyte" and "octabyte" are good candidates. Suppose that proposing the "Phillibyte" is too much to ask? HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.