Phil's Blogservations
Tuesday, January 27, 2004
Posted by philgomes 11:07 AM
Three-And-A-Half Bellagios Of Ringtones
Three-And-A-Half Bellagios Of Ringtones
Formerly with SG Cowan and now with Crimson Ventures, Drew Peck was the first person I had heard who had suggested that the "Bellagio" could be an economic unit unto itself. Thinking that the word "billion" lost its power in the popular imagination, he believed that the nine-zero magnitude was best visualized by picturing the billion-dollar Vegas hotel (or several copies thereof) instead. His example at the time — about two or three years ago at The Churchill Club — was Cisco's reported $2.3 billion in post-bust back inventory. Imagine how hard you'd have to work to unload 2.3 Bellagios on someone!
In that spirit, consider that people spent about 3.5 Bellagios on cellphone ringtones!
Reuters News Service, 14 January 2004 - Sales of mobile phone ringtones, those tinny song recordings programmed into millions of cellphones around the world, jumped 40% in the past year to $3.5 billion, according to a study released yesterday.
Source: Reuters by way of ITWeb.
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