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	Phil's Blogservations Wednesday, February 11, 2004 Posted by philgomes 6:30 PM Jim Turley And Marketing Buzzwords Jim Turley And Marketing Buzzwords I just came across this while doing some research. Many have put up lists for the "retired jerseys" of technology marketing buzzwords (e.g., "feature-rich," "robust," "seamlessly integrated," and their ilk), but this one from renowned microprocessor industry observer Jim Turley is better than most. Delivered as his newsletter's editorial policy: "Solution" is a solid dissolved in a liquid, not a catch-all term for any product or service. "Platform" is a structural surface bearing weight, not a computer, processor, or operating system. "Engine" is a device that burns fossil fuel to produce mechanical force, not a semiconductor device. The word "actually" is not to be used more than tree times in a single sentence. "Unique" shall mean one-of-a-kind, singular and unprecedented not "somewhat different from similar products or services." "Methodology" is banned until such time it can be demonstrated that the word differs in some significant respect from the existing and apparently identical term "method." Like I said... There are a lot of these lists out there, but I'm pretty sure this one hasn't made the rounds of PR blogs and email lists just yet. (And I read all of them.) You're welcome. *8-) HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.