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	Phil's Blogservations Thursday, February 26, 2004 Posted by philgomes 11:32 AM Product Review For A Truly Killer App Product Review For A Truly Killer App Us PR pros have done plenty of product review programs. For my part, I've prepared USB keychains, software, and all manner of high-tech products for review. But could you imagine doing such a program for a weapon? Noah Shachtman points us to a product review in Army Times. (The deep link to the article itself is not available.) Army Times has just tested out the service's new rifle, the XM8. To say the paper's psyched would be somewhere south of an understatement. "One Awesome Weapon" is their XM8 cover story. Or how about this on your business card? HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.