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	Phil's Blogservations Thursday, April 22, 2004 Posted by philgomes 2:05 PM Perspectives On Gmail Perspectives On Gmail The launch of Google's free gigabyte-class Gmail service — which uses your email's content to deliver embedded contextualized ads along with your correspondence — is shaping up to be a fascinating PR study. It's also inspiring some great op-eds. Here's a humorous take on the whole Gmail privacy flap from Curt Brandao, which I discovered through a link on Paul Boutin's blog by way of Scripting News. I also very much enjoyed Jim Lynch's ExtremeTech opinion piece about Gmail and privacy, which takes a very practical stance. Users have an obligation to accept responsibility for themselves and for their choices. If one does not agree with the terms of Google's e-mail service, one should simply not use that service. If it believes that its policies are threatening the bottom line, Google will have to adjust its policies to attract more users. UPDATE: Jupiter's Michael Gartenberg weighs in as well: This is ridiculous and another example of the clueless nature of politicians. What on earth are the grounds here? That people aren't smart enough to opt into something? that folks don't know that there might sensitive items in e-mail? My ISP scans all my mail for spam. It's electronic and happens in the background. Gmail works on the same principle and folks aren't comfortable with that, they don't need to sign up for it. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.