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	Phil's Blogservations Tuesday, June 15, 2004 Posted by philgomes 1:20 AM The Dark Science Of Company Naming The Dark Science Of Company Naming A VP at a startup client once told me "Don't ever beat yourself up searching for the perfect name for your company. You'll never find the perfect name, but you'll be able to identify all the bad ones. You're better off settling for 'good.'" I heard echoes of his advice in this Red Herring piece, outlining a ten-step process. Of particular interest is the related histogram. Personally, I've always felt that some of the "good" examples listed were actually kind of lame. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.