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	Phil's Blogservations Friday, June 18, 2004 Posted by philgomes 10:44 AM Maybe If They Re-Read A Wrinkle In Time? Maybe If They Re-Read A Wrinkle In Time? In the post "Blinx 2 PR Copywriters Bad at Science," Gizmodo points out a problem with the claim that Blinx 2 is the first "5-D" game. Developers, I've said it before, and I'll say it again: marketing and physics do not mix. Combine them at your peril. Indeed. Doing so is tricky, since most people with engineering degrees are, well, in engineering. This somewhat ties into Gomes' Fifth Law Of Technology Public Relations: "The company's most defensible platform comes from the engineering-up, not the corner-offices-down." Yes, one of these days, I'll post all of The Laws. I've been writing a paper on it, on-and-off, and I hope to publish it here as a PDF at some point. I have a rigorous process for graduating everyday, professionally anecdotal observations into "laws" and, thus, I'm up to a dozen in a little more than eight years. More news as it develops. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.