THIS PAGE IS AN ARCHIVE. GO TO THE HOMEPAGE TO FIND OUT WHAT TO DO NEXT.
This work is licensed under a Creative Commons License. arch emisou panton
	Phil's Blogservations Friday, June 25, 2004 Posted by philgomes 12:43 PM Web Marketing Gone Horribly Wrong Web Marketing Gone Horribly Wrong So... For my birthday, my buddy Richard made arrangements to have The Englander save a room for me and about four dozen best friends and family. He suggested I send out an Evite to the victims... uhhh... I mean "guests." More than one invitee has commented on Evite's odd choice of advertising: The circled ads offer the "Perfect Present For The Party Girl: A Happy Birthday Call From Barbie." Whu-whu-WHAT!?!? According to one invitee: Count me in. I love that the ad on your evite is for "A Happy Birthday Call from Barbie". It's the "Perfect Present for the Party Girl". I suddenly know what I'm getting you for your b-day! I'm still trying to figure out who Evite thinks they're marketing to or through here. At first, I thought the Evite system was punishing me for not completely filling out my profile. Fine, so I listed myself as male. No dice. I flushed the cache and hit reload. Barbie persists. This all reminds me of these famous anecdotes of online marketing. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.