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	Phil's Blogservations Tuesday, March 29, 2005 Posted by philgomes 6:51 PM Bad Rum, Bad Blog, Bad Idea Bad Rum, Bad Blog, Bad Idea Ya'll... Captain Morgan has a blog. *sigh* By and large, I'm not a fan of "blogs" by fictional characters, save for the God-Dot-Com LiveJournal, which I thought was hilarious when it was still going. You know, I complain about being Creator of the Universe a lot, but it's not really a bad way to make a living. The key is knowing which shortcuts to take. For instance, when I created this one, I used shoddy, inferior materials wherever I could. That's why you'll notice the cheap stuff is real plentiful and the expensive stuff is pretty hard to come by. Plus, I finished the job in 5 days, but creatively filled out the paperwork and charged them for 6. And that last one was at time-and-a-half. And then the real money starts pouring in when it's time to repair what was poorly built in the first place. The only thing I don't like about that is all the snickering I hear when I'm on a call, bent over, trying to fix something. Must be the toolbelt. Anyway... Bacardi (I'm plugging them because their Añejo rum enjoys a consistent presence in my liquor cabinet) could certainly trump this credibility-wise by getting their master distiller or, if applicable, company historian to build a true blog. Then again, it's likely that neither Bacardi's nor Capt. Morgan's audiences are particularly enthralled with the craft of rum-making. The thing is, I'm thinking like a PR-person — building credibility is our stock-in-trade. Advertising, on the other hand, is arguably more concerned with raw awareness, which I suppose this Capt. Morgan site may be accomplishing to some degree, judging from the number of user comments I'm seeing (if they're real at all). Problem: It's credibility that the blogosphere holds at a very high premium. Linkage through Steve. | HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil's demented imagination. Hell, to be perfectly honest, even Phil disagrees with what he thinks sometimes. This site has virtually no redeeming qualities whatsoever. Clicking on a link doesn't automatically send a 1/2-cent donation to UNICEF. You can't buy, sell, auction, swap, find a date, win friends, influence people, cross the chasm, or decode the human genome using this site. You won't get free email. You won't win a free video game console. This site will not end world hunger, foster peace in the Middle East, help you smell better, teach you how to swing dance, or move the global economy from petroleum to hydrogen fuels. You'll learn a lot about this site's master, though, which amounts to a haphazard collection of strange and useless facts that pretty much won't help you at all.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.