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	Phil's Blogservations Tuesday, March 15, 2005 Posted by philgomes 10:32 AM MSN, Yahoo, RSS MSN, Yahoo, RSS For those of you who think that content syndication technologies are a CB-radio-like fad among 35-year-old geeks living in Mom's basement, I submit this article. "RSS" is the term that gets thrown around but, at the end of the day, it's all about making content available. It won't be long before people go "RSS what?" — not because the technology has gone away but because content syndication will just kind of melt into everyone's online experience. Yes, you knee-jerk Microsoft-haters: It will even be shoved into the operating system. It's similar to what I heard Walt Mossberg say in a talk at the EDN Innovation Awards dinner last week. (Dryden Marketing Group client Matrix Semiconductor won for Best Digital IC, by the way.) He predicts a time in the not-to-distant future when the phrase "I'm going to go online now" will disappear, owing to the growing ubiquity of speedy, quality data connections. Similarly, the idea of subscribing to news sources via RSS (or whatever) will be something that even the most casual user will simply do. And people still stare at me as if I have a fifth eye when I tell them to pay attention to this kind of thing! HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.