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Phil Gomes

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Sunday, March 06, 2005

Posted by philgomes 5:48 PM
Pogue On PR Honesty

Pogue On PR Honesty
I want to hear more examples of stories like this one.
Basically, NYT's David Pogue reviewed a "real turkey" of a device from Olympus. As he talked with the Olympus agency representative, that rep — while stressing the product's features — also was honest in that this device certainly had "room for improvement."
I hope Pogue's request that Olympus not jump on the PR rep helps to keep that rep out of hot water.
Anyway... Yeah... I want to hear more stories like this one, if anyone's got them. I've got a few, but I guess it'll take some time to write them in a form that won't identify the parties involved. ;)




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