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	Phil's Blogservations Tuesday, April 05, 2005 Posted by philgomes 12:35 PM Grocery Outlet, A Lesson In Marketing Grocery Outlet, A Lesson In Marketing I often shop at Grocery Outlet on 29th and Broadway in Oakland. Not only are there great deals to be had (very excellent slabs of pork ribs for $11, or this amazing rosewater-infused vodka for $8), but it's often funny to think about how some of the packaged goods got shuffled off to this outlet store. Sometimes the packages are misprinted. Sometimes they're dinged up a little bit. And I guess sometimes the products ship with somewhat scatological names like this: I wonder how long it took for someone to figure it out, or how many Beavises in the organization had a chuckle or two. Personally, I thought nothing of it until my roommate Brian pointed it out: "Ummm... Did you see the brand name on this product?" "Brand, schmrand. I shopped at Grocery Outlet." "No, Phil. Look at it again." "I still don't see what... Oh... My..." HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.