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	Phil's Blogservations Wednesday, May 18, 2005 Posted by philgomes 8:00 PM E3 In... Atlanta? E3 In... Atlanta? More entertaining than the notion of a power outage at E3 — only the biggest videogame show in the universe — is what happened during one of the talks. The stress of the outage may have been responsible for a little gaffe made by Entertainment Software Association President Doug Lowenstein after he took the podium to give an official media greeting. "I want to welcome you here to the 11th annual E3 trade show, our ninth year here in Atlanta..." he said. A chorus of laughter and a quick correction later, the ice was broken and Lowenstein took the potential crisis in stride, according to GameSpot. For those Blogservations readers who aren't tech-heads, E3 takes place in Los Angeles. Actually, stress-induced geographical amnesia is certainly nothing new. This incident reminds me of a story I heard on the Greg Kihn show on KFOX-FM a long time ago. As I remember it, the Greg Kihn band was touring with Journey during the supergroup's power-balladeering heyday. The touring was so intense that Journey crooner Steve Perry allegedly taped the name of the town in which they were playing onto the monitor speakers that faced the band. All he had to do was look down and say "Hello... Cleveland!" Apparently, Kihn decided to switch the sign at one point. Hilarity ensued. Well, Mr. Lowenstein... It happens to the best of us. Having 1) built E3 into the powerhouse that it is, and 2) sold out booth space and sponsorships for this show in record time, this is the one week you could've called LA "Weeping Coldsore, Kansas" as far as I'm concerned. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.