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Sunday, May 15, 2005

Posted by philgomes 4:11 PM
Highbrow Mag Revisited

Highbrow Mag Revisited
Friday afternoon, highly renowned Silicon Valley writer and observer Michael Malone weighed in with an answer to Thursday's question about high-level opinion mags with a West Coast sensibility.
Mr. Malone reminded me of one such magazine that I very much enjoyed: Forbes ASAP and, in particular, its annual "Big Issue" editions.
Mr. Malone, who was editor-at-large for said magazine, writes:
There was such a West Coast magazine, which, at its best, actually was superior to Atlantic (though, under the late Mike Kelly it was one great magazine). It was the annual Big Issue of Forbes ASAP. The Big Issues, of which there were five, are still taught in colleges around the country, and was even compiled in a book (The Big Issues). We published, for example, the only essays by Tom Wolfe in the 1990s. Ironically, given your previous item, Rich Karlgaard was the editor of ASAP when the Big Issue was first devised (by me). I was the editor of the first four (as well as editor of ASAP), then turned it over to Pat Dillon (former Merc columnist, 2x Pulitzer winner). ASAP, unfortunately, died with the dot.com bust, but you can still find cherished Big Issue copies on eBay. For most of us, the Big Issues was the high point of our journalism careers, and perhaps someday the time will be right to bring it back.
I would most certainly welcome the return of such a magazine, for the reasons described in the earlier post that inspired Mr. Malone's response.
As Mr. Malone mentions, the compilation of these "Big Issue" articles are available in this book.




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