THIS PAGE IS AN ARCHIVE. GO TO THE HOMEPAGE TO FIND OUT WHAT TO DO NEXT.
This work is licensed under a Creative Commons License. arch emisou panton
	Phil's Blogservations Friday, May 20, 2005 Posted by philgomes 2:54 AM "Strategy" Or "Status?" "Strategy" Or "Status?" About six years ago, I worked with a company whose CEO would ask the question "Is this a strategy or a status?" when he was curious about the current progress of his company's software development, marketing, PR, and so on. I found myself asking that question when PalmOne took the somewhat counterintuitive approach of launching the LifeDrive PDA Mobile Manager during E3. Now, PalmOne didn't participate in the show, nor did it necessarily position the LiveDrive as a gaming device of some sort. So, I'm most curious as to why PalmOne decided to launch the LifeDrive while E3 was going on. Based on the amount of coverage I've seen, the timing certainly didn't hurt the launch. However, standard PR practice is to try to avoid launching during events that hold a strong likelihood of pulling interest away from the product introduction. That said, I'm sure significant under-embargo pre-briefing went on. Nevertheless, I found the timing to be an interesting choice. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.