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	Phil's Blogservations Friday, August 19, 2005 Posted by philgomes 12:05 PM Blog Business Summit: New Microsoft Internet Explorer And RSS Blog Business Summit: New Microsoft Internet Explorer And RSS I'm IM'ing with John Sun. Microsoft's Robert Scoble, Dean Hachamovich, and Sean Lyndersay are showing off some new features in Internet Explorer v7.0. Phil Gomes: MSFT is going to debut MSIE v7 John Sun: exciting John Sun: built in adware protection? Phil Gomes: Here it comes... Phil Gomes: Offers feed preview and subscribe buttons. Phil Gomes: Text box offers drilldown filter capability. The demonstration was quite slick. (They're giving out a copy of MSIE v7b1!) Mr. Hachamovich is talking about subscribing to calendar feeds, contact feeds, playlist feeds, and so on. Personally, I'd be thrilled to subscribe to feeds of technology, media, music, and business events and have it automatically show up in my Outlook calendar. (Maybe if Steve Koepke's venerable "The List" email newsletter was instead a feed or, specifically, a feed that only pulls out events with the "recommended shows" tag.) Mr. Hachamovich denies the conference's intermittently floated notion that "blogs mean the end of PR". Mr. Scoble follows with the notion that a corporate blogger needs to be a little bit of a PR person, legal expert, support tech, salesperson, and essentially a broad evangelist for the company. When asked about what to do organizationally with corporate legal resistance to setting up a blog, the group said that their guiding principle in that regard is common sense. Call me an optimist, but most people have a pretty good sense of right and wrong. And, hopefully, the bloggers (or team thereof) know when to seek counsel from their legal folks, PR folks, IR folks, and other experts both inside and outside the organization. Mr. Hachamovich also said that he'd be interested in subscribing to a feed from a server logfile. Good idea. I think this would make Tim Tuck's life easier, since I know his inbox is sometimes overrun with system messages. Another interesting point: Mr. Hachamovich drew a parallel between RSS and the TCP/IP spec. Sure, TCP/IP is low-level protocol stuff, but a company puts it into the operating system, leaves it there, others build on top of it, and then you get IM, email, Skype, etc. RSS, similarly, can be the basis for a ton of services. This certainly maps with Microsoft's strategy to integrate RSS pervasively into the OS, and my claim that RSS will melt into the computer ecosystem to the point where you don't notice it anymore. Excellent start to the last day of the conference. I know you don't hear this that often on this blog, but bravo to the Microsoft team. | HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil's demented imagination. Hell, to be perfectly honest, even Phil disagrees with what he thinks sometimes. This site has virtually no redeeming qualities whatsoever. Clicking on a link doesn't automatically send a 1/2-cent donation to UNICEF. You can't buy, sell, auction, swap, find a date, win friends, influence people, cross the chasm, or decode the human genome using this site. You won't get free email. You won't win a free video game console. This site will not end world hunger, foster peace in the Middle East, help you smell better, teach you how to swing dance, or move the global economy from petroleum to hydrogen fuels. You'll learn a lot about this site's master, though, which amounts to a haphazard collection of strange and useless facts that pretty much won't help you at all.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.