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Friday, August 26, 2005

Posted by philgomes 11:57 PM
The Effects Of Regulation On The Blogosphere

The Effects Of Regulation On The Blogosphere

I've been yelling for a while now that companies, their employees, and especially agencies need to wake up to the regulatory ramifications of corporate blogging.

But, of course, no amount of yelling I could do could possibly match what's going to happen with a gajillion PR pros forward this Reuters article around over the weekend.

But lawyers see possible legal pitfalls for companies looking to join the blogging phenomenon. What, for instance, would happen if someone at a publicly traded company unwittingly divulged confidential financial information or a trademark secret on one of these Web diaries?
We need to think about this. Hard.

Like I wrote a while back (when I was of my since reformed, strongly anti-comment bent):

Can you imagine using "But we were just trying to be open and approachable" as your excuse to the SEC when your company's blog postings, comments, and regulatory filings just don't seem to jibe? I hate to harsh your mellow, but that's what could be at stake.
Update: Moving from regulation to litigation, the folks at Calblog — in two posts today — have a great set of links to get everyone up-to-speed on the SEObook/TrafficPower lawsuit.

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This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

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