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	Phil's Blogservations Friday, September 30, 2005 Posted by philgomes 1:53 PM BusinessWeek's Baker On Blog Backlash BusinessWeek's Baker On Blog Backlash BusinessWeek's Stephen Baker is wondering about an imminent "business blog backlash". How long will it be before a parade of CEOs and other top execs turn their backs on blogging with a dismissive 'Been There, Done That?' It's the rare CEO who has the time and energy and openness to blog. Jupiter's Alan Meckler? He'll stick with it, I'm betting. You can tell he's into it. He posts often, and it provides him a platform he relishes. GM's Bob Lutz doesn't post much anymore, though he did release a podcast last week. Debbie Weil reports that Intel's Paul Otellini blogs internally only every week or 10 days--to mixed response. I'm not sure that the post-per-day-per-paygrade ratio is necessarily the right thing to look at right now. At this relatively early stage of the game, CEOs who blog are still taking a big enough leap as it is. Ghostwriting certainly isn't the answer. BL Ochman and I agree on this one. NB: The real "business blog backlash" will come when: A public company's CEO blog operates without internal policy guidelines for the CEO's postings. The blog doesn't have internal policy guidelines for the visitor's comments and trackbacks. The SEC looks at the content and wonders why the blog postings, regulatory filings, and comments to the press aren't adding up. Fill in the blank. People who took to blogging because it was the new-and-nifty thing to do were just kicking tires, really. I don't fault them for that, actually. It's just that, when you're a business leader, people take a harder and more public look at that kind of thing. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.