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Phil Gomes

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Phil's Blogservations

Monday, September 19, 2005

Posted by philgomes 4:22 PM
It's Bad Enough When...

It's Bad Enough When...

...you get an untargeted pitch in your inbox.

...that pitch is just a press release with zero context or front-matter.

...that pitch is not commensurate with your stated interests.

...the correspondent has shown no interest in starting or continuing an informative dialogue.

But when the agency's domain name for the representative's email address does not resolve to a known, live Web site for that agency... THAT IS BEYOND INEXCUSABLE!!

Before today, I didn't know that PR agencies without Web sites even existed anymore!

Let me repeat... If you seeking to do PR and are so not-in-the-game that you do not have even the bare minimum, static-brochure-ware's worth of an online identity, THEN YOU ARE NOT IN THIS BUSINESS!!

That is all.





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This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics.

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