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Phil Gomes

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Phil's Blogservations

Monday, September 26, 2005

Posted by philgomes 1:17 AM
"Releases. We Get Releases."

"Releases. We Get Releases."

TechWeb's Stuart Glascock gets a lot of news releases these days. Two hundred per day, as of his most recent check.

Rather than descend into the all-too-predictable "PR is an evil scourge" rant, Mr. Glascock instead theorizes:

So the little unscientific theory goes something like this: the more press releases, the better the industry is doing, the more jobs there are, and the more news editors are needed to sort the real from the advertorial.
His theory has some humor and elegance to it. However, personally, I'd love to have three PR people do an audit and determine how many of the 200 warranted a release, or if perhaps other PR instruments would have been better tools for the task.

Hat-tip to Stuart's colleague Mitch Wagner.

Update: John Sun caught that I missed the word "hundred" in the first paragraph. Big difference.





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