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	Phil's Blogservations Tuesday, September 27, 2005 Posted by philgomes 2:33 AM Speaking Of Surveys... Speaking Of Surveys... BusinessWeek's Stephen Baker points to the results of a survey conducted by Blog Relations in London. While the blogosphere-as-threat perspective (64%) continues to be inch-high curb that the industry keeps bumping into, PR professionals as a whole might be a bit further along in terms of looking at blogs and blogging as an asset than (I'm only guessing) they were even a year ago. But... If 64% of the sampled PR people see blogs as a threat, that means that the 36% that don't stand a good chance of getting "Dell'ed" soon. Sure, there can be threats... but the opportunities for credible, ethical, and creative corporate communications far outweigh them. And PR folks are evidently beginning to understand: But on the brighter side, a majority of PR professionals also believe that blogs can be an opportunity for companies as well. Overall, eight out of ten believe that businesses could benefit from setting up their own blogs. This seems liks a big number and it certainly took us by surprise. Perhaps it is because so many PR professionals have benefited from their own experiences of blogging. This reminds me of an exchange I had with Dan Gillmor and Mike Masnick on a BusinessWire breakfast panel I moderated in June. It went something like this: Phil: In terms of engaging in the blogosphere, I've always used the metaphor of "keeping the ear to the electric third rail." Dan: Isn't that the one that kills you? Mike: Sure, but that's also where all the power is! I'm personally uncomfortable with the term "blog relations", but that's something I'm probably talking about next week. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.