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	Phil's Blogservations Thursday, September 22, 2005 Posted by philgomes 5:22 PM Surprise! It's Still About Conversation Surprise! It's Still About Conversation First, if you don't already subscribe to Analyst Equity, do so. You'd do well to subscribe to the other analyst-relations-focused blogs linked in this post as well. Second, there's a particularly interesting post about analyst relations and, specifically, the fundamental differences in the analyst relations trade on either side of the pond. Our global surveys of analysts show that analysts outside the US require more emphasis on relationship-building and greater candor before being convinced (indeed, there's even a cultural shift between the US and Canada which seems to make many Canadian companies excellent at AR). Analysts outside the US have more interest in face to face meetings and, more to the point, meeting face to face is strongly correlated with better AR outcomes. Unlike the US (where spokespersons are less keen to travel and a majority of analysts at some firms work from home) other countries rely much more on face-to-face discussions. So, you cannot teleconference your way to greatness. With more analyst blogs and analyst relations blogs coming online, there is a rich conversation developing in a relatively little-studied area of the communications trade, satisfying this need for greater candor... and enabling it! Blogs, most certainly, help achieve this desired candor. Most of you already know my stories in this regard. I also know that, thanks to his blog, my friend and analyst relations pro John Sun is quickly starting to build self-as-brand in the mobile space. In case you haven't figured it out, the days of the stuffy, personality-stunted, buzzword-spinning, unidirectionally transmitting communications officer are quickly going away or, at the very least, are being slowly pushed to the margins. The first funerals for this particular breed were nice services, I have been told. Flowers. Music. I even heard that the eulogies contained hyphenated modifiers like "feature-rich", "seamlessly-integrated" (sic), and "end-to-end". Someone sang "Wind Beneath My Wings", I think. | HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil's demented imagination. Hell, to be perfectly honest, even Phil disagrees with what he thinks sometimes. This site has virtually no redeeming qualities whatsoever. Clicking on a link doesn't automatically send a 1/2-cent donation to UNICEF. You can't buy, sell, auction, swap, find a date, win friends, influence people, cross the chasm, or decode the human genome using this site. You won't get free email. You won't win a free video game console. This site will not end world hunger, foster peace in the Middle East, help you smell better, teach you how to swing dance, or move the global economy from petroleum to hydrogen fuels. You'll learn a lot about this site's master, though, which amounts to a haphazard collection of strange and useless facts that pretty much won't help you at all.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.