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	Phil's Blogservations Sunday, October 02, 2005 Posted by philgomes 12:24 PM Blog? Who? What? Blog? Who? What? I like to call Jeremy Pepper "the Harlan Ellison of PR bloggers", owing to his writing style, acerbic wit, and general capacity for stirring up the conversation. (Don't worry, J... It's a compliment. No, really. Ellison is on my Heroes page.) Jeremy rightly calls out the boilerplate tendency to use the word "blog" or "wiki" as a tonic to sex up otherwise bland PR plans. However, my main takeaway from the Reuters piece cited was very different. "Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," [ad firm DDB London's Sarah] Carter said. "It's a real wake-up call." This is true. No argument there. But, to PR people, I say this: It's our job to understand new communications technologies and methods before they hit the mainstream. We're eventually going to get to the point, thanks to inevitable integration, where the average consumer won't know or care whether the online content that's being consumed came from a blog or an RSS feed or whatever. The fact that Aunt Gertrude doesn't know a blog from the growth on the right side of her face doesn't mean that she's not going to, at some point, get information that started in the blogosphere... where the PR person should have noticed it in the first place. (Ref.: Jarvis-vs-Dell and everyone-else-vs-Kryptonite.) HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.