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	Phil's Blogservations Friday, October 07, 2005 Posted by philgomes 8:52 PM More Survey Fun Here's another one... I was curious as to whether there were any changes in the frequency of PR contact between the entire sample set and the "visibility-seekers". (Formerly designated "authority bloggers" until I found a better term.) Question to myself: "Did those who blogged to increase their visibility paint a bigger target on themselves for PR people?" Remember that one of the findings was that 48% of the 821-blogger sample reported never being contacted by PR. Well... After "Never," the gap greatly narrows between the master sample at the visibility seekers. The chart even shows that the visibility-seekers do in fact report more frequent PR contacts than the whole survey set. That's about as much as we can say, really, since the delta in the frequency comparisons from "less-than-one-week" on up fall within the margin-for-error. (More later.) As to what I see as some of the limitations of the survey: The margin of error is determined to be +/- 3.4%, which is fair. While it means that the horseraces in some of the findings could be considered a "tie" (especially in my re-cuts), the differences/similarities between the master set and the visibility seekers are nevertheless compelling. On the Thursday panel, we kind of got rubbed in the chest for the very constrained nature of question 16: "When looking for product information, which do you trust most?" MSM and especially online trades probably should've been represented in some form, so some can argue that the answer choices were a bit overly constrained. Robert French has some insightful ideas and, of course, Constantin Basturea is looking at all manner of blog surveys and how they're reported. (In fact, Constantin apparently strives to ensure that no survey gets a free pass!) Can the survey results presume to crack any gigantic nuts? No, but, as one of the survey's earliest critics posted in my comments, "We're all in the learning game". Robert French called the survey a "good first step" and, well, if most people can agree, then I'm satisfied with that for now. Ten yards at a time, gang. That's all I ask. Ten yards at a time. With the constructive comments we've received from bloggers, we'll hit another first down (at least!) next time. | HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil's demented imagination. Hell, to be perfectly honest, even Phil disagrees with what he thinks sometimes. This site has virtually no redeeming qualities whatsoever. Clicking on a link doesn't automatically send a 1/2-cent donation to UNICEF. You can't buy, sell, auction, swap, find a date, win friends, influence people, cross the chasm, or decode the human genome using this site. You won't get free email. You won't win a PalmOne Treo or a Playstation2. This site will not end world hunger, foster peace in the Middle East, help you smell better, teach you how to swing dance, or move the global economy from petroleum to hydrogen fuels. You'll learn a lot about this site's master, though, which amounts to a haphazard collection of strange and useless facts that pretty much won't help you at all.	ABOUT THIS BLOG This is the blog of Phil Gomes, VP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.