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	Phil's Blogservations Thursday, October 06, 2005 Posted by philgomes 11:45 AM My Take On The Survey Results My Take On The Survey Results I just came back from a panel at the Harvard club, where Richard disclosed the findings of the Edelman/Technorati survey that was fielded last week. He was joined on a panel with Dan Gillmor, David Kirkpatrick, and Andrew Nachison. I'll be making sense of my play-by-play notes during my flight back to Los Angeles but, in the near term, I thought I'd try to do my own interpretation of the raw data. Yesterday afternoon, I had our IS department send me the raw, comma-delimited file of the submissions from all of the respondents. I've been entertaining myself by doing different cuts of the numbers. In particular, I was interested in drilling down on the responses from the 33.86% of those surveyed who said that the reason they blog was to help gain "visibility as an authority" in their respective fields. We'll call them "authority bloggers" for short. As one item of interest, note the difference in the frequency of posts: Takeaway: This group, generally, posts more frequently than the entire survey set. Part of being authoritative has something to do with how often one has something of value to contribute. Here's another fun one. The survey asked, on a scale of 1-to-10 with "10" being the highest, the amount of trust bloggers had in PR firms versus corporate contacts. Corporate-side contacts were deemed slightly more trustworthy than PR firms. This isn't surprising, though I thought that the difference was going to be much greater. However, as you can see among the Authority Bloggers, trust in agency reps and corporate-side contacts experiences a slight increase compared to the entire sample set. Note: I'm not a statistician, by any means. Just thought I'd have a little fun here. If there's something you're particularly interested in based on the survey, let me know. If I find your inquiry of mutual interest (I do have a day-job, ya'll!), I'll generate the chart and open it up to discussion. I'm sorry, but I can't email you the data file. UPDATE: I should probably indicate that "authority bloggers" is probably an inelegant term. "Visibility seekers" is a more accurate one, since I'm looking at the ones who blog with the intent to achieve visibility, rather than applying some arbitrary measure as to whether or not actual "authority" has been achieved. This will be reflected in my next cut of the data. OTHER UPDATE: I've changed the graphics accordingly. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.