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Thursday, October 06, 2005

Posted by philgomes 11:45 AM
My Take On The Survey Results

My Take On The Survey Results

I just came back from a panel at the Harvard club, where Richard disclosed the findings of the Edelman/Technorati survey that was fielded last week. He was joined on a panel with Dan Gillmor, David Kirkpatrick, and Andrew Nachison.

I'll be making sense of my play-by-play notes during my flight back to Los Angeles but, in the near term, I thought I'd try to do my own interpretation of the raw data.

Yesterday afternoon, I had our IS department send me the raw, comma-delimited file of the submissions from all of the respondents. I've been entertaining myself by doing different cuts of the numbers.

In particular, I was interested in drilling down on the responses from the 33.86% of those surveyed who said that the reason they blog was to help gain "visibility as an authority" in their respective fields. We'll call them "authority bloggers" for short.

As one item of interest, note the difference in the frequency of posts:

Takeaway: This group, generally, posts more frequently than the entire survey set. Part of being authoritative has something to do with how often one has something of value to contribute.

Here's another fun one. The survey asked, on a scale of 1-to-10 with "10" being the highest, the amount of trust bloggers had in PR firms versus corporate contacts. Corporate-side contacts were deemed slightly more trustworthy than PR firms. This isn't surprising, though I thought that the difference was going to be much greater.

However, as you can see among the Authority Bloggers, trust in agency reps and corporate-side contacts experiences a slight increase compared to the entire sample set.

Note: I'm not a statistician, by any means. Just thought I'd have a little fun here.

If there's something you're particularly interested in based on the survey, let me know. If I find your inquiry of mutual interest (I do have a day-job, ya'll!), I'll generate the chart and open it up to discussion. I'm sorry, but I can't email you the data file.

UPDATE: I should probably indicate that "authority bloggers" is probably an inelegant term. "Visibility seekers" is a more accurate one, since I'm looking at the ones who blog with the intent to achieve visibility, rather than applying some arbitrary measure as to whether or not actual "authority" has been achieved. This will be reflected in my next cut of the data.

OTHER UPDATE: I've changed the graphics accordingly.





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