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	Phil's Blogservations Saturday, October 15, 2005 Posted by philgomes 12:01 PM NYT: "Print Needs Its iPod" NYT: "Print Needs Its iPod" Within this article, I found this paragraph particularly interesting: That is the future that newspapers have to prepare for. Readers no longer care so much who you [the publishing property] are, they just want to know what you know. I'll go a step further: They also just want to know that they're being heard during that "knowing what you know" process. This notion of descreased publishing brand value — somewhat debateable, really — creates an interesting client-service issue for quite a few PR folks, doesn't it? Far too often, PR people on the agency and corporate sides allow the success metric to descend to the level of simply getting that one hit in an executive's favorite national daily or business magazine. To not do so, even after attaining far more meaningful goals, is viewed as pathetic failure! I'm also not sure what this means for "San Francisco Cocktail Party Syndrome." This is characterized by an odd type of competitive cocktail conversation, most often observed in the Pacific Heights and Marina districts. In these social scenarios, one's perceived intellectual superiority is solely determined by the general esteem ascribed to the MSM source s/he consumes. Guest 1: "I read in the Rio Vista Telegraph-Press that the government is thinking of raising taxes on the middle class." Guest 2: "Well, I read that in The Los Angeles Times." Guest 1: "Atlantic Monthly..." Guest 2: "Harper's..." Guest 1: "Well... I think I also heard an interview on the topic with a legislator on NPR." Guest 3: "Well... In the Economist, they said that..." (Note: Know that I'm not making any value judgments on these media outlets myself. However, based on what I've observed over time, is how it often plays out. Loudly proclaiming that you listen to NPR or read the Economist tends to be played as the trump card in this peculiar little social game.) Have you noticed the same thing playing out in terms of people talking about what blogs they read? Update: Fixed spelling error, punctuation, and word repetition. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.