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	Phil's Blogservations Monday, October 31, 2005 Posted by philgomes 10:49 PM SNCR: How I Joined And Why SNCR: How I Joined And Why So, today marked the launch of the Society for New Communications Research, an organization that I am proud to join as a member of its advisory board. To investigate, develop, share and transfer in-depth and forward-facing insights resulting from our deep ongoing study, learning, and continuous mastery of new communications tools and technologies with the academic community and industry for the promotion of best practices. Longtime readers know that I've been kind of down on professional organizations for some time — almost as long as I've been in PR. Often, such efforts are either too much of a "reindeer game" or they're just another elbow-rubbing exercise. I even described my first interaction with one organization, in particular, as akin to "being stuck in an elevator with Betty White for four hours." So? What changed? This organization is multidisciplinary. I strongly believe that, in order for the PR profession to advance, people outside of PR and marketing need to be involved. SNCR has representation from the PR, PR services, journalistic, legal, and academic professions, among others. They approached me with specific ideas of what they are seeking to accomplish and how I might contribute. My participation with SNCR is commensurate with what I seek to accomplish at Annenberg, as well as at Edelman. Finally, I just like all the folks involved. Of course, I count Mike Manuel as a longtime fellow PR blogger. (And, I might add, the choice to have him head up the best-practices committee was an excellent one.) Ditto with Elizabeth Albrycht. Tom Foremski, whom I had the pleasure of meeting last winter, is a wonderful addition. I also had the pleasure of meeting Founder Jennifer McClure at Blog Business Summit this year. Anyway... Truly exciting times. Stay tuned for more. HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.