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	Phil's Blogservations Thursday, December 01, 2005 Posted by philgomes 5:40 PM Thought Experiment: Dell Debacle Thought Experiment: Dell Debacle Now that we have a little bit of perspective since Jeff Jarvis' first "Dell Hell" post, I'd like to invite you all into a little thought experiment. Here is the scenario: It is two weeks before the first "Dell Hell" post. You are a management consultant with Seymour Butts Unter & Bleachers and have achieved unflinching trust within the C-suite. You tell Michael Dell: "Something will happen in two weeks that will do great damage to your brand. Now, I know you have little, if any, online engagement strategy at this time. Too bad. Should've thought about that. Anyway... We have a magic wand that will make this inevitable debacle simply not happen." This is not vaporware. This magic wand has been in the consultancy's skunkworks for decades. Question: Since Dell trusts you implicitly and recognizes that a real online engagement strategy suffers from a case of "too little, too late", how big a check do you think he would sign? What is the dollar value of the brand damage? (Looking at the stock price doesn't count, because the big dips can be tied to earnings announcements.) Technorati Tags: Public Relations, PR, Dell, blogs HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.