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	Phil's Blogservations Monday, January 09, 2006 Posted by philgomes 11:31 AM IM PR IM PR Fellow PR blogger and SNCR colleague Mike Manuel predicts that this is the year for IM PR. You already see this happening with cell phones. Most PR folks I know openly share their cell phone numbers with their media contacts in the interest of maximizing their availability -- a practice that, just a few years ago, wasn't that common (or encouraged). That being the case, it's not that big of a leap for folks to start sharing their IM IDs too, in fact, some already do, and I predict it will become more accepted this year. I'll take it another step: It's just as much about presence detection as it is about immediacy. And I'm not just talking about one IM-using PR person either, but the advantage that comes from a network of them. Here's the scenario: Reporter IMs longtime PR contact and says, "I need to talk to an expert on high-k dielectrics now!" This topic is far away from the normal context for the working relationship that this contact and the reporter share. The PR contact looks in his agency's IM, does a quick search, and sees that there is someone at the agency currently online, whom s/he has never met, who used to work for companies like Applied Materials, Novellus, or whatever. Clearly, this person either has the answer or can point the reporter in the right direction. The key will be in wrapping context around the buddy-list members. Incidentally, I wrote about the topic a while back in the article "IM & PR: DOA?" Looking at it now, it could probably use an update or a rewrite. Technorati Tags: pr, public relations, im, instant messenger HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.