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	Phil's Blogservations Tuesday, February 07, 2006 Posted by philgomes 7:51 PM Help Me With My NewComm Forum Speech Help Me With My NewComm Forum Speech In March, I will be delivering a talk to the New Communications Forum in Silicon Valley. The conference, of course, is put on by the Society For New Communications Research, of which I am a proud member. My topic revolves around the following questions/observations. Ruminate on them a bit and please leave your thoughts in the comments area. Of course, you can also trackback to this post as well. Credit will be given where due. The site for the conference has a description of my talk. Cribbing from there, here are the general questions I'll be exploring: What advantages can PR professionals realize by blogging -- both within the company's subdomain and externally? Most PR blogs are professionally focused. Far fewer, have a personal concentration, while some combine the two. Where are the boundaries? Journalists, analysts and influencers can learn more about a company's PR representatives when they blog. What are the advantages/disadvantages of this? PR is now "part of the story" to a degree that it never has been before. Is this a good thing? Some other items to look at that perhaps speak to my biases: I'm currently very much of the opinion that PR was never meant to be "part of the story." Sometimes, the client work is what ends up suffering. (Imagine an article on semiconductors where an industry-specializing firm's thinking is featured, but its fee-paying chip clients are not.) However, today it is part of the story and in a big way. Is this "transparency," or self-promotion? What do you think of what's being called "PR" these days? I'm specifically referring to recent pay-to-play scandals that the boss has pointed out. My notes are due in mid-February, so comments left after Feb. 17 probably won't make it into the talk. Have at it! Technorati Tags: public relations, pr, edelman, newcomm forum, sncr | HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil's demented imagination. Hell, to be perfectly honest, even Phil disagrees with what he thinks sometimes. This site has virtually no redeeming qualities whatsoever. Clicking on a link doesn't automatically send a 1/2-cent donation to UNICEF. You can't buy, sell, auction, swap, find a date, win friends, influence people, cross the chasm, or decode the human genome using this site. You won't get free email. You won't win a free video game console. This site will not end world hunger, foster peace in the Middle East, help you smell better, teach you how to swing dance, or move the global economy from petroleum to hydrogen fuels. You'll learn a lot about this site's master, though, which amounts to a haphazard collection of strange and useless facts that pretty much won't help you at all.	ABOUT THIS BLOG This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL. EMAIL phil[at] philgomes.com View my page on PROpenMic SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.