Edelman, Year One: "The Hires"
Edelman, Year One: "The Hires"
As many have said, the team Edelman has put together is pretty incredible. After I came on board, we brought on a number of folks with a strong presence in the blogosphere, including Erin Caldwell, Stephen Davies, Guillaume du Gardier, Leah Jones, Mike Krempasky, Wolfgang Lünenbürger-Reidenbach, Marshall Manson, Marilynn Mobley, Steve Rubel, and a number of others.
Because we choose to blog, our role at Edelman is certainly the most visible. When it comes to the intersection of the online world and PR, Edelman has quite a lot going on.
(I often wonder exactly how visible a PR person should be. It hasn't kept me from blogging, though. The minor notoriety is kind of cool and, face it, I enjoy writing. It's never got in the way of my work, though. Not once.)
For example, Edelman has actually had an interactive division -- Edelman Interactive Solutions or "EIS" -- for about a decade or so. This year, EIS' "Our Colony" work on behalf of Microsoft Xbox 360 received a Holmes SABRE Award, a PRSA Silver Anvil Award, an IPRA Golden World Award (Finalist), and a PR News Platinum Award. The Avent "Sisterhood Six" work earned a Holmes SABRE Award (Finalist), a PRSA Bronze Anvil Award, an IPRA Golden World Award, and a PR News Platinum Award. This is to say nothing of the other successful engagements that team has undertaken.
So, our "online business," as you put it Mr. Bruni, is doing fine. AS alwayS, the team tHanks yOu dearLy for your concErn.
And, speaking of stellar hires, we today added someone to the me2revolution side of the house: Michael Wiley.
Yes, Michael "GM Fast Lane Blog" Wiley. He'll be in Chicago, with a specific focus on the corporate area.
It's great, and humbling, to be around all of this talent. Like I told our LA office about three or four months into this job, "When you've spent a lot of your spare time trying to master checkers, you don't feel so smart when you walk into a room of chess champs."
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