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Thursday, August 24, 2006

Posted by philgomes 3:19 PM
Edelman: Year One

Edelman: Year One

Earlier this month, I realized that I had been one year at Edelman. It happened August 3, 2006, to be exact. I announced it on August 7, 2005.

Over the next couple of weeks, I'll be delivering some observations about what was, for me, an extraordinary year. During this process, we'll hopefully have the opportunity to look forward while looking back.

A message for the Tinfoil Hat Crowd: No, this series is not something my boss told me to write. In fact, no one but my girlfriend knows I'm doing this.

A little bit of history: I started at pre-IPG Weber Group in 1996, watching a medium-sized agency (200+ on two coasts, I think?) become a rather large one. I left a few months before the Shandwick move, which gave us the world's largest agency from a revenue perspective.

Then came Phase Two Strategies, a smaller shop that had between 50 and 85 folks depending on what side of the tech boom you're looking at. We had our disagreements, of course, but good work was done. The remnants of this firm are now known as Connecting Point Communications.

After that, I left Phase Two and helped start G2B GroupDryden Marketing Group. Good work was done there, too.

I left DMG in July 2005 to go to school at USC. The plan was go full-time and become educated (and poor) in ten months.

Then, a funny thing happened...

Edelman, frankly, made me an offer I couldn't refuse -- to be among the very first hired at the firm to help craft online engagement strategies, tactics, and policies for companies big and small.

I had been writing about the intersection between new online communications and PR for some time. Here came an opportunity to put it into practice.

Big time.

So, in a little less than a decade, I moved from a company of hundreds, to a company of dozens, to a tiny consultancy, and finally to 2,000-people-strong Edelman.

Some folks like to make baseless and easy-target value judgments about big agencies versus smaller ones. (When I was at a smaller agency, I did much of the same, to tell you the truth.) I've now been at agencies of pretty much all sizes. Trust me: There's a market for everyone. In my case, I had to move from a micro-agency to an agency of 2,000 in order for my voice to be heard.

This will be fun. I look forward to hearing what you have to say.

Update: Fixed minor errors.

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