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Sunday, October 08, 2006

Posted by philgomes 8:51 PM
Edelman, Year One: The Reaction

Edelman, Year One: "The Reaction"

As many of you know, most of my career history tends to range from medium-sized (pre-IPG Weber Group) to very small (three-person consultancy) and points in between. Moving from a group of three to a group of over 2,000 is, as you might imagine, a pretty incredible experience and not one without its potential bumps.

Every so often, the big-agency-versus-small-agency meme flares up. (Usually it's the latter serving as the antagonist. I know, 'cause I was one of them for a good long while.) The best article I think I've read on the topic was in ExpertPR by Ed Cafasso, then of Morrissey & Co.

(I reference Ed's article in this post, but MediaMap is no longer hosting the original text. Thus, Wayback Machine to the rescue.)

When I announced I had moved to Edelman, it quickly became pretty clear who my friends were. Most emails and blog comments were highly supportive. In some rare cases, there was uncharacteristic silence (stunned?) from longtime colleagues. In one case, I received a pre-emptive "C&D" notice (Krempasky's two favorite letters) just in case I were to consider republishing anything I published while under another payroll. (Not a word since and, besides, I've done pretty okay having never dipped into that well.)

The moving-to-a-big-agency thing sparked a bit more of a debate when Jeremy Pepper moved to Weber Shandwick. As I was writing this, it was fun to reminesce.

Why bring all of this up now?

Because I'm finding that the core thing that gets me out of bed every workday morning — the opportunity to continuously learn about communications, codify that learning, and share it with companies and colleagues alike — really hasn't changed all that much in the year after my move. This is why my lecture gigs at SFSU and GGU were rewarding as well. As Dustin Hoffman said in Wag The Dog, "It's just a change of wardrobe."

Is there more general scrutiny applied to what I write here? Sure. Is there more at stake when you work for the world's largest independent agency and happen to blog? Definitely.

And that last part is really the core of it... I'm a communicator who blogs, rather than a blogger who plies his trade in the communications industry. Big difference. The blog is only the thing that most of you get to see.

Stream of consciousness on a Sunday night...

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