THIS PAGE IS AN ARCHIVE. GO TO THE HOMEPAGE TO FIND OUT WHAT TO DO NEXT.
This work is licensed under a Creative Commons License. arch emisou panton
	Phil's Blogservations Tuesday, December 05, 2006 Posted by philgomes 12:15 PM Yes, I've Been Working On The Social Media News Release, Too Yes, I've Been Working On The Social Media News Release, Too I had mentioned before that one of the projects I was working on with some other folks at Edelman was a take on the social media news release concept. By way of review... Tom Foremski was the one who originally threw the SMNR rubber ducky into the online bathtub. Since then, folks like Todd Defren, Chris Heuer, and Brian Solis have been actively evangelizing improvements in the news release, that old chestnut of the PR trade. I've been popping my thoughts in there now and again. Heck... There's even a Google Group and a podcast about the concept. Anyway... We've just one-dot-oh'd a web-based "wizard" for generating social media news releases, which we call StoryCrafter around here. Edelman will be using it in its newsroom from here on out, generating "social media" versions of announcements in parallel with the "traditional" ones for now. (An approach somewhat inspired by Neville Hobson's work with SpiralFrog. Presumably, Neville feels, as I do, that a wholesale changeover to a new format might take time.) And, of course, Edelman is baking this wizard it into client offerings as well. Auburn University's Robert French beta-tested the StoryCrafter tool with his students. I was very happy with how deep-and-wide they went with their test, which was exceedingly important during the debug process. Essentially, we wanted to make the generation of social media news releases as easy as, say, getting a Yahoo! email account... Fill-in-the-blanks. I can continue this with all kinds of details, but this post is long enough as it is. Here's the social media version of the release and the traditional one. Look for some screenshots and an interview I did with Robert French (MP3). The hosted approach we take also means that you can comment on the release as well. Looking forward to seeing where this takes us. I'm actively thinking about what I want to put into the next version and will be looking to the outside community for thoughts on same. More thoughts later today or tomorrow. Technorati Tags: social media news release, newmediarelease, smnr, edelman, pr, public relations HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.