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	Phil's Blogservations Tuesday, January 09, 2007 Posted by philgomes 12:41 AM Journalists Offer Common Sense To PR Pros Journalists Offer Common Sense To PR Pros Owen Lystrup points me to this roundup on ValleyWag, cribbed from Sam Whitmore's Media Survey. The post offers advice from a number of journalists about what they feel are the characteristics of the best PR pros. If any of them come as a surprise to you, please find another career. There were a bunch of reasons why I started this blog, but I'll tell you: I don't think "joining a gigantic online community in conversaton" was one of them. (That, my gentle readers, was a rewarding happenstance that came later.) I started a blog for basically two reasons: Blogger.com's web-based interface allowed me to update my philgomes.com in such a way so as to thwart my employer's FTP-client-blocking firewall, and It was a phenomenal (and highly differentiating) media relations tool. I know some of you Cluetrain-worshippers are going to cry "heresy!", but I'm going to put it country-simple: Journalists love to know that they're being thoughtfully written about just as much as your clients want to have stories thoughtfully written about them. For the first time, blogs allowed PR pros to do that in a meaningful, visible, and conversation-friendly fashion. I remember the reaction I got from Ron Wilson (then of EETimes) when I emailed to tell him I linked to his article: "I don't think I've never been... blogged before..." Fun times... Technorati Tags: pr, public relations, media relations HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.