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	Phil's Blogservations Saturday, January 27, 2007 Posted by philgomes 2:26 PM Shel Nails It Shel Nails It Shel Holtz, like me, takes a very dim view when folks drop the "you just don't get it" bomb into an argument. Disagreeing doesn’t mean I don’t get it. But more than that, I despise the "don’t get it" fallback. It is a smug, smarmy, holier-than-thou and insulting phrase that has little meaning beyond self-righteousness. It cuts off discussion. It is a personal attack that is counterintuitive to the notion of conversation. When people say someone "gets it," they usually mean "agrees with me." In a world where there are 60 million blogs and growing, it's pretty easy to find folks who "get it"/agree-with-you. Lob that "you just don't get it" grenade into a group that people that many aren't likely to sympathize with (like PR folks), and you've created yourself a nice, self-affirming (if hollow) "victory." I've joked about the idiocy of this phrase for some time. That's why Leticia and I found some humor in calling our site/newsletter for friends and family youjustdontget.us. Like Randal said in Clerks II: "I'm taking it back, you watch!" Like I said... You can say what you want about PR people, but the "you just don't get it" crowd is going to find themselves just as culpable when they wake up and see, years later, that companies (save for the companies they advise, of course) haven't embraced social media to their satisfaction. Has all the elements of a protection racket, when you think about it. Technorati Tags: pr, public relations HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.