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	Phil's Blogservations Wednesday, January 17, 2007 Posted by philgomes 5:41 PM StreetWars || A Look Inside Those Who Serve "The Shadow Government" StreetWars || A Look Inside Those Who Serve "The Shadow Government" I've been following, with great fascination, the assassination-by-watergun game that is StreetWars. Of course, I'm thinking about how brands might look at this as a template for how to execute an immersive, experiential campaign. I can imagine movies like the Bourne series, for example, doing something like this. (And, speaking of movies, I'm reminded of The Game. (Then again, it takes only one careless player getting run over during an effort to escape "assassination" that'll ruin it for everyone. But I digress...) Anyway... An old friend of mine is a new-ish participant in the San Francisco StreetWar, and he just scored his second confirmed (but first official) kill/soaking of the game. Today, he allowed me to share his email to the "Shadow Government" organizers. (Anonymity-washed, of course.) To: Shadow Gov't Kill Reporting SG, At 8:49AM this morning, my target...was (water) gunned down as he attempted to enter his carefully-parked car. My stakeout started at 7am when I parked my car in front of [address]. I was able to conduct surveillance of the sole entry/exit to [target's] apartment...in my rear-view mirror. In calling the main number at [target's] office, I discovered that his office opened at 9am. Given that his place didn't have a garage; it could easily be assumed that he would have to leave sometime before the 9am hour to begin his work-bound travels After an hour and 45 min of monitoring and two homemade Turkish Coffees, the time I had originally allotted for monitoring had expired. I was already late for work myself, but something told me to give it 5 more min. Then, in my rear view mirror, I saw my mark. He has taken special care to park his car right in front of the stairway to his apartment complex. Unfortunately for him, I was parked in front of that very car. I acted quickly, pulling my weapon and ambushing my victim. He was within SECONDS of closing the door to his car when he was wetted inside of it. "No!" he screamed in a key of, I think, C-flat. It was music to my ears, at least. It seemed the victims keys and morning bun acted as barriers to his speedy escape. I shook hands with the departed and he surrendered his Streetwars card. For the record: this is the second time I nailed my target. The first time, unfortunately was (at the time, unknowingly) before the game had officially begun. This take-down will be a lesson to this assassin that tenacity is only good when you pay attention to details. This time, it's official: This target's candle has been snuffed. As before, I await your instructions on what/who comes next. Thank you Agent ###### I'll be cheering my buddy on from across the miles, and following with interest. Technorati Tags: streetwars, san francisco HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.