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Phil Gomes

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Thursday, October 04, 2007

Posted by philgomes 5:13 PM
My Other Blog -- An A-Lister Nightmare That Works

My Other Blog -- An A-Lister's Nightmare That Works

During a holiday trip down California's central coast, my fiancee and I wondered how we could easily and time-effectively set up a way to tell our friends and family (mine in California, hers in Brazil) what we were up to and what we found interesting.

The Big Sur lodge we stayed in didn't have phone, TV, mobile phone service, or (as it turned out) hot water before 4pm. It did have wifi in the bar, though.

We decided to set up a friends-and-family site using TypePad, Feedburner, FeedBlitz, and del.icio.us. After we threw our respective Flickr badges up there for good measure, we called it YouJustDontGetUs. Two black-tooth-grins later (and Leticia doesn't drink), we were all done.

Basically, Leticia and I use our respective del.icio.us browser plugins to stack up the various links and stories we've seen throughout the day that catch our interest. At about 10pm CDT, del.icio.us talks to TypePad, a post goes up with the latest links, the FeedBurner feed gets updated, and FeedBlitz shoots out the email to family and friends. They look forward to their newsletter every morning.

I'd have to say it works pretty well. Most of my relatives don't know RSS, but are into email big time. (Boomers do love their email.) FeedBlitz helped out greatly there.

Sometimes — though not nearly often enough — the relatives who would otherwise lean on that "Forward" button instead send an item of interest to me first for inclusion in the newsletter. What the hell... It beats the gajillion email-forwards I would otherwise get.

But, as someone who pays a lot of attention to online communities, I sometimes think about what would happen if you focused YouJustDontGetUs through the lens of your typical A-lister.

"OMFG... It's all links!1!"

"It's not a conversation! Look!!1! There are barely any comments! And barely any inbound links!"

"This person... Just. Does. Not. Get. It."

But YJDGU does what it's supposed to do, and in a way that friends and relatives seem to enjoy. And it doesn't take a helluva lot of time or money.

Isn't that what it's all about?

Again... I often wonder when the so-called A-list will start understanding that their occasionally smug attitudes may scare off the very everyperson they profess to champion, as well as the companies they at least claim to want to engage more openly online.

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