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	Phil's Blogservations Saturday, December 08, 2007 Posted by philgomes 12:56 PM My Thoughts On Dell, WPP, And Da Vinci My Thoughts On Dell, WPP, And Da Vinci By now, everyone knows that WPP won the bakeoff for Dell's worldwide ad/marketing/PR/comms business, consolidating what was once 850+ marketing agency relationships into a project code-named "Da Vinci". (Of course, my employer competes with several units of WPP and IPG, both of which are gigantic marketing-firm holding companies that were vying for Dell's business. In other words, Edelman (as big as it is) only competes with parts of such holding companies. So, no this post isn't "sour grapes.") My one thought here: Does anyone remember Oracle's "Avalanche PR" experiment nearly a decade ago? After a successful five-year run with Applied Communications, Oracle decided to go with a megafirm built by Cunningham, Hill & Knowlton, and Ogilvy, Adams & Rinehart. In no time at all, Applied had the business again. Presumably, no research-related parting shots were fired. (Talk about sour grapes. Jeez.) Outside-looking-in, Avalanche had all of the elements of Carly-Fiorina scale business deal — rare in the marketing services business. Incredible amounts of diligence will be required to keep the Da Vinci battleship on course. In the process, marketing shops large and small will learn plenty. Technorati Tags: dell, wpp, da vinci, oracle HOME | OBSESSIONS | FAQ | HEROES | CAREER | BLOG | CONTACT Note that the views expressed on this site do not necessarily reflect those of Phil's employer, its business partners, its clients, or anyone or anything that doesn't come from Phil.	ABOUT THIS BLOG This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. EMAIL phil[at] philgomes[[dot}]com SYNDICATE Feedburner ARCHIVE YAHOO! IM SKYPE WISH LIST PITCH POLICY MY PHOTOS www.flickr.com Photostream RSS Enter your Email Powered by FeedBlitz COMMENT AND TRACKBACK POLICY Comments and trackbacks are unmoderated, though I will delete the patently offensive ones. Any comments and trackbacks are the opinions of the individual writer of those comments and trackbacks, and not those of Phil Gomes, his employer, its clients, or its business partners. If you have a bone to pick, bug the people who wrote the comment or trackback.