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Phil's Blogservations

Saturday, May 03, 2008

Posted by philgomes 9:22 PM
Students: Help Me Help You

As many of you know, I make it a personal policy to always make time for students. I call it the "Dimebag Darrell Rule", in honor of the late Pantera/Damageplan guitarist whose Rule-Number-One was (I'm paraphrasing) "Make time for the folks who came to see you, no matter how tired you are at the end of the show."

(Well... He also recommended taking acid for long bus trips, but we won't take it that far...)

Anyway, this all means that I'll happily volunteer to help if your assignment or project requires you to interview a PR professional, survey him/her, ask him/her to fill out a questionnaire, etc.

As the end of the school year nears, the number of these requests predictably increases. Well and good — it's to be expected. However, an increasing number of these student requests are around 24-48 hours ahead of the students' deadline. That won't do either of us any good.

So, here are some basic ground rules:

  • I intend to give priority to PROpenMic members. If you're not a member, join.
  • If I don't have at least 10 days before you need my input, it probably isn't going to happen. I typically hit this kind of thing on a weekend. It's in both of our best interests that I be allowed time to deliver a quality response.
  • If the questions require essay-length answers, I'm not likely to get it done. Besides which, it just looks like you want me to write your assignment for you.
  • Sometimes, my workload just simply precludes participation. Please don't take it personally. I'll do my absolute best to tell you this right up front if I think this is going to be the case, rather than leave you totally hanging.
  • THIS ONE IS THE MOST IMPORTANT! My answers will likely point you in other research directions, or I might refer you to another PR pro for additional information and context. Please don't be upset if I add a good chunk to your workload.
With those reasonable guidelines in mind, I'm happy to help.

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ABOUT THIS BLOG

This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

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