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Friday, July 25, 2008

Posted by philgomes 5:21 PM
Scoble On Tech Blogging's "Failure"

There's certainly a lot to learn from Robert Scoble's post about the insular, echo-chamber failings of the technology blogging community.

That said, I think that Scoble's problem isn't so much that the glass is half-full or half-empty. I just think his glass has been too small.

I can't help but think that Scoble's frustrations come from the fact that tech blogging's anointed leaders really missed the point in the first place.

Just like the dot-boom of 1999, the loudest voices in tech have allowed the term "technology" has been conflated with "Web stuff". Sell babyclothes? Fine. Sell babyclothes using a social network? Stratospheric valuation estimates abound.

Now, as before, real innovation goes largely ignored by the Web 2.0 crowd. As I told one of the heads of the consumer marketing group at a former agency some years ago, "Dot-coms make headlines. Science makes history."

He laments the he's "done too much of the 'business talk' and not enough of the 'let’s discover something that’ll improve our lives together' talk." Economics 101 tells you that the latter necessarily inspires the former and vice versa. It's awfully tough to have a meaningful discussion of one without the other in tech. Silicon Valley, at its best, is the most dramatic proof of this. A flying robotic caipirinha-maker would certainly "make my life easier", but I just don't see Sand Hill Road ponying up the dough.

Real innovation is what "technology" is all about and what has made Silicon Valley an economic miracle. Not whether one finds Facebook's terms-of-service onerous or thinks another Web 2.0 watering hole doesn't link to him enough.

This runs parallel to my ongoing criticism of TechCrunch or, rather, the gushing attention ascribed to it — it operates as if "tech" started in 1999.

My summer 2008 reading list (so far) is below. Recapturing the spirit described in these books is, IMHO, where technology blogging needs to go.

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This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

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