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Tuesday, July 08, 2008

Posted by philgomes 9:36 AM
The Vanishing "Hero Inventor"

The Vanishing "Hero Inventor"

It's always fascinated me that people know the names Thomas Edison and Henry Ford, but give blank stares at mention of Robert Noyce and Jack Kilby. The two men invented the integrated circuit "separately together" — Noyce at Fairchild Semiconductor, Kilby at Texas Instruments — and are pretty much responsible for damn near everything you currently enjoy that has an antenna or wire coming out of it.

It's a shame that we don't lionize inventors the way we used to decades ago. However, if pressed, I'll admit that interest in Dean Kamen's work comes close.

While on vacation, I've been devouring books about the history of microelectronics. I just polished off T.R. Reid's The Chip, about the work of Noyce and Kilby. Just before, I finished Broken Genius about William Shockley, the co-inventor of the transistor whose ill-considered passion for eugenics eventually overshadowed his fundamentally groundbreaking work.

Perhaps we live in different times. To illustrate, I offer this passage from The Chip, about when Diane Sawyer interviewed Jack Kilby after his induction into the Inventors Hall Of Fame:

"I mean, if you have to think of one thing that kept the United States at the forefront of technology," Sawyer said, "it was really your invention." Kilby paused, stewing it over. "Well, I hadn't thought of it in those terms," he said quietly. "Have you made money from this invention?" Sawyer asked. "Some, yeah," Kilby replied. Things were just starting to get interesting when Sawyer got a signal from the director: time to move on. She turned quickly to the camera and said, "Coming up in a moment, Dr. Jerry Brodie on how to handle the death of a pet." Jack Kilby's moment in the sun was over.
So it goes.

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This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

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