Phil's Blogservations
Sunday, August 03, 2008
Posted by philgomes 2:06 PM
'Bout Damn Time
'Bout Damn Time
Spent the last half of last week talking to financial communications and investor relations experts about the long-overdue admission from the SEC that, ya know, publication on a company Web site can in fact be "disclosure".
Come on in, oh weary, creaky, rusty, seventy-four-year-old regulatory giant, too content for too long with wielding blunt instruments intended to restrain John D. Rockefeller and J.P. Morgan... The water is... Well... The water has been here for almost two decades or nearly a quarter of your lifespan.
It always struck me as funny that the SEC seemed to consider the Web (read: one of the world's most open, pervasive forms of communication) as actually less a forum for "fair disclosure" than, say, the wires.
The reactions online have ranged from thoughtful to amusing. (The rhetorical arc of the TechCrunch piece is more or less "The press release is dead! Long live the social media press release!" You find yourself humming "The Battle Hymn Of The Republic" about two-thirds of the way through.)
I'm paying closer attention to XBRL and related initiatives. In fact, look for standards and practices for how a company might use its Web site for material disclosure. (You can't tell me that the SEC is going to let companies slap together a "social media newsroom" any old way and have it pass muster.)
Can't wait for the reaction from Jonathan Schwartz and Mike Dillon, the Sun executives who have been pushing this issue the hardest.
Technorati Tags:
sec, regulatory, investor relations, ir, public relations, pr
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This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.
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