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Saturday, December 20, 2008

Posted by philgomes 6:13 PM
Media Postions GM PR Adviser As 'Auto Analyst', While Arrington Derails PR's Focus

Media Postions GM PR Adviser As 'Auto Analyst', While Arrington Derails PR's Focus

Yuck:

CBS’s 'The Early Show' included a statement in its Dec. 18 report on the Big 3 bailout from 'auto industry analyst,' Dan McGinn. Letting the massive car companies fail 'would be like 10 Katrinas hitting America at the same time,' McGinn asserted. 'The American public understands that.'

What the report didn’t say is that McGinn is also an adviser to General Motors. Furthermore, TMG Strategies the public relations firm McGinn heads, lists GM as a client. McGinn has been making the case for an auto bailout in many news stories and issuing some compelling statements on behalf of his client.

You'd think media organizations would know the difference before booking such a guest.

And, yet, nothing from the you-don't-get-it crowd!

I guess there's just too much else to be angry about... I'm sure we'll see a post soon about the growing horror (shock!) of corporate blogs that don't allow comments, or companies who don't follow as many people who follow them on Twitter.

Or maybe we'll see examples of highlighting the extreme and making it the norm, a favorite tempest-in-the-teapot rhetorical tool for those to wish to defib attention a little.

Seems that TechCrunch's Michael Arrington dealt with a few bad flacks who were dishonest about embargoes. His solution: Be dishonest right back!

I've never been dishonest about an embargo and, in fact, I've always had a deep respect for what asking a journalist for such an agreement entails. I've also been smart enough to actually, oh I dunno, develop real relationships with the media and influencer communities to determine who is and is not an embargo risk! (A concept that you spray-and-pray PR folk have yet to grasp.)

The two best commentaries about this mess come from Charles Arthur and Allen Stern.

The point that TechCrunch and most of its fawners don't understand about embargoes is that they don't matter as much as they used to.

As Stern offers:

Some blogs like the embargo as it allows them to look like a news-breaking organization. The truth is, any exclusive that goes up on any blog, I can have a better post written about the story in 5 minutes.
The early bird sometimes might get the worm, but it's the second mouse that always gets the cheese.

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This is the blog of Phil Gomes, SVP with Edelman Digital and senior advisor to the Society for New Communications Research. This blog not only discusses PR and media matters, but Phil's everyday observations about a variety of topics. Phil currently resides in Chicago, IL.

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